The New MVNO Playbook

by | Jun 22, 2026 | ,

For two decades, MVNO success meant counting SIMs and chasing ARPU. That playbook is running out of road, mobile is a commodity, plans are easy to compare, and unlimited data is everywhere. The next era of growth won’t come from selling connectivity alone. It will come from owning the household’s entire digital life: broadband, streaming, gaming, cloud storage, and security, all bundled under one bill and one relationship. This piece explores why broadband partnerships and subscription bundling, not network ownership, are becoming the real battleground for MVNO growth.

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Is your business paying a complexity tax?

by | Jun 8, 2026 | , ,

As MVNOs embrace AI, customer-centricity, and ecosystem-driven business models, many remain constrained by an invisible burden: the complexity tax. Legacy billing platforms, fragmented data environments, disconnected BSS and OSS systems, and years of accumulated technical debt can slow innovation, increase costs, and undermine customer experience. This article explores why operating simplicity is becoming a competitive advantage and how future-ready MVNOs must modernize their technology foundations to unlock AI, accelerate product development, and deliver the intelligent, value-driven experiences customers increasingly expect.

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MVNOs World in Amsterdam was a masterclass in collaboration

by | Jun 4, 2026 | , ,

MVNOs World 2026 in Amsterdam highlighted a clear industry message: collaboration is becoming the foundation of future MVNO success. From AI adoption and eSIM transformation to evolving retail MVNO strategies and customer-centric innovation, industry leaders shared how value, trust, and partnerships are replacing price-led competition. The event demonstrated that the most successful MVNOs are building differentiated brands, leveraging customer insights, embracing technology, and working closely with ecosystem partners to create sustainable growth in an increasingly complex and competitive market.

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The Velocity Dividend

by | Jun 1, 2026 | ,

In this second article of the “Data, AI, Velocity and Value” series, Tanya Hyams-Young explores how MVNOs and telecom brands can improve profitability by increasing decision-making velocity. The article examines the “Intelligence-Execution Paradox,” the dangers of AI pilot purgatory, IT bottlenecks, and the growing need for deterministic AI models that deliver explainable and reliable outcomes. It also explains how predictive certainty, operational agility, and intelligent execution can help telcos reduce churn, improve customer retention, and gain a competitive advantage in an increasingly volatile market.

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Mobile is the new co-brand

by | May 28, 2026 | ,

As interchange pressure reshapes traditional credit card rewards, branded mobile plans are emerging as a powerful new loyalty model. This article explores why mobile is becoming the “new co-brand,” offering brands a recurring, high-frequency customer relationship built around connectivity, subscriptions, loyalty integration, and everyday engagement. From airlines and retailers to banks and insurers, businesses are increasingly viewing branded mobile services as a strategic extension of customer relationships in a post-interchange loyalty economy.

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The Future IoT MVNO Will Operate More Like a Technology Company

by | May 21, 2026 | , ,

The IoT MVNO market is evolving rapidly beyond traditional connectivity. As enterprise deployments scale globally, customers increasingly demand automation, APIs, visibility, orchestration, and operational reliability rather than just SIM cards and data plans. This article explores why the future IoT MVNO will operate more like a technology company, combining telecom infrastructure with software platforms, analytics, lifecycle management, and intelligent operational tooling to deliver scalable and reliable IoT services.

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Takeaways from MVNO Nation Americas 2026 on AI adoption

by | May 18, 2026 | ,

MVNO Nation Americas 2026 highlighted how AI adoption is rapidly becoming central to MVNO differentiation, scalability, and profitability. The event reinforced that AI is no longer limited to pilots or experimentation, but is increasingly embedded into daily operations through personalization, workflow automation, churn prevention, fraud detection, and predictive decision-making. Success depends not only on AI models, but on strong data foundations, workflow integration, and operational readiness that enable MVNOs to move from insights to measurable business outcomes.

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