Guest Blogs

The Velocity Dividend

Article 2 from the Series:  Data, AI, Velocity and Value Topics covered: The Intelligence-Execution Paradox Beware of Pilot Purgatory! The Danger of the IT Backlog Probabilistic Guesswork vs Deterministic Certainty The Velocity Dividend: Turning Certainty into P&L Performance Certainty in a...

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Mobile is the new co-brand

Hearing that phrase from one of APAC’s most credentialed and respected loyalty consultants this week crystallised a thesis our team had been carrying around for the past three years. Not because the idea was new to us, but because someone from outside telco had said it plainly. For years, we had...

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How Multi IMSI simplifies global IoT

Multi-IMSI enables manufacturers to equip every device with the same single SIM card while still deploying devices globally through automatic selection of local networks. This not only reduces communication costs but also simplifies logistics. Many manufacturers produce equipment that’s deployed...

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Why AEO matters for MVNO (startups)

The mobile virtual network operator (MVNO) market is expanding rapidly across the globe - as we all know. From digital-first challenger brands to niche providers targeting specific customer segments (like travelers, remote workers, or underserved communities), the barrier to entry has lowered but...

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A new MVNO model is possible!

I wrote the first articles in this series back on August 5, August 12, and October 14, 2024. So why has this final instalment—already teased in Part III—taken so long to materialize? Simply put, we needed time to define what the future of MVNOs actually looks like. And who gets to define that...

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Why technology parity is a must for MVNOs today

What’s the most important clause to put into an MVNO wholesale agreement with an MNO? A question that comes up in every masterclass I run, all over the world. It’s a tough question to answer as wholesale contracts are complex. But certainly, in my ‘top 5’ of most important clauses, is one that...

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Brazil Mobile Market: Shifting Dynamics

Mobile telephony in Brazil in 2025: moderate growth and gradual change in dynamics between MNOs and MVNOs The Brazilian mobile telephony market ended 2025 with modest growth. The total connections base grew by just over 2.5% during the year, a pace that confirms a trend observed in recent years:...

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