In 1990, most marketing in telecommunications was done in-person, in-print, and in-store; the strongest brands had the strongest physical presence in the world. Over the next decade or so, the internet began to gain popularity, and the pendulum began a slow and steady...
The telecommunications industry is undergoing a quiet but powerful shift. Beyond the race to 5G and the growth of IoT, a new kind of disruption is taking shape: the potential entry of Big Tech into the world of mobile virtual network operators (MVNOs). Companies like...
As the number of MVNOs increases, it’s becoming evident that selling connectivity and data is the bare minimum. Both in the United States and across the world, MVNO revenue is projected to be higher in 2025 than in 2024. Why is that occurring? It’s not because...
In the last month I had the chance to attend two major MVNO conferences: MVNOs World in Vienna and MVNO Nation USA in Miami. I went in expecting differences, but what I found were many shared goals and challenges as well. Each event had its flavor, but both left me...
The last 5 years or so have seen a lot of buzz in the world around the advent of Artificial intelligence. This buzz was supercharged around 2022 – 2023 when OpenAI released their large language model frontend, ChatGPT. We have written industry position papers on...
As a telecom SME, I spend my days thinking about bandwidth, latency, and network topologies. But as I prepare for MVNO Nation in Miami (their first USA event), my thoughts drift to more speculative territory as I know AI will continue to be a hot topic. So, what...
The telecommunications industry remains in a state of continuous transformation. The recent advancements of 5G, IoT and edge computing are leading this transformation across a range of Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs) and...
This year’s MVNO’s World in Vienna will bring together MVNOs from around the globe. The event has long acted as an anchor in the MVNO diary. A point to exchange ideas, debate changes and strike commercial deals. This year’s meet will be no different and will cover...
“Computer says no.” The iconic 2004 Little Britain skit with its biting satire about a terrible travel agent and automation’s cold indifference had audiences around the globe wincing in recognition. Two decades on, computers are saying “yes” at a pace we’ve never seen...
Over the years, I’ve had the privilege of running BSS/OSS platforms for some of the biggest names in telecom, including Vodafone and Frontier Communications. Today, as the founder and CEO of a SaaS/Services company, I’m seeing firsthand how the Mobile Virtual Network...
Rules and relationships evolve, often ending as circumstances change — so why cling to permanence in the world of business? In a rapidly advancing, interconnected landscape, fresh technologies, platforms, and systems surface every day, each crafted to make our lives...
Vibe coding is a new way to build software fast — with AI writing and wiring code according to your commands. You sit back, give the AI instructions like “connect my CRM to this mobile operator’s geolocation API,” and let it handle the grunt work. Sounds dreamy? It...
If there is one thing the telco industry has mastered, it is the art of perception. In a world where bigger often feels better, mobile plans boasting enormous data allowances have become the latest ploy mobile network operators are pulling from their increasingly...
Now that the Mobile World Congress 2025 is drawn to its frantic end and its 3rd Annual MVNO Summit has been concluded a question lingers: “How did the GSMA manage to, once again, hit the mark, and yet, miss the point entirely?” While the GSMA presented a seemingly...
The biggest challenge in IoT isn’t technology – it’s marketing The Internet of Things (IoT) isn’t some far-off concept – it’s here, quietly transforming industries and reshaping how businesses operate. But it’s happening slowly. Almost invisibly. From...
