Brazil’s mobile market in 2025 illustrates a familiar pattern in mature telecom sectors: slow consumer growth alongside rapid expansion in machine connectivity. While total mobile connections increased by just over 2.5%, the consumer segment grew only marginally, confirming that smartphone penetration is approaching saturation. Within this environment, MVNOs are gaining ground by capturing subscribers from traditional operators rather than expanding the overall market. At the same time, the M2M/POS segment has become the sector’s primary growth engine, adding 6.6 million new connections and reaching roughly 54 million total subscriptions. This double-digit growth reflects the accelerating adoption of IoT applications across industries such as payments, logistics, utilities, and agribusiness. Meanwhile, the continued rollout of 5G is driving a technological transition, with Brazil surpassing 58 million 5G connections in 2025. However, most of this expansion reflects migration from legacy networks rather than new subscriber growth, and adoption remains overwhelmingly concentrated in the consumer segment. Together, these trends suggest that while the traditional mobile market is consolidating, machine connectivity and emerging 5G capabilities may define the next phase of growth in Brazil’s telecom sector.

What if the cornerstone of MVNO strategy—market segmentation—suddenly disappeared? Inspired by Marvel’s “What If…?”, this article explores an alternate timeline where Artificial Intelligence redefines the telco universe. We dive into how AI is moving operators beyond static demographics to a “Segment of One,” where every subscriber receives real-time, personalized pricing, context, and support. This shift doesn’t just refine the old model—it obliterates it, making agility, open APIs, and trust the new superpowers. Learn the massive implications for marketing and networks, and get a 90-Day Action Plan for building a flexible, hyper-personalized MVNO stack.

Last week, members of the mobile community from across the globe gathered in Alicante, Spain for MVNO Nation Live, a 3-day event packed with expert speakers, debates, networking, a lively exhibit hall, and a global awards ceremony. After a great experience at the US...

This year, MVNO Nation Live is set in the breathtaking, sun-drenched city of Benidorm, nestled right at the foot of the magnificent Puig Campana. Known locally as “La millor terreta del món!” (The best little land in the world), Benidorm’s unique microclimate guarantees over 300 days of sunshine—the perfect setting for this critical global gathering. Beyond the stunning venue, this is the most focused and valuable event of the year for the entire MVNO ecosystem. Unlike the massive, general conferences, MVNO Nation Live brings together the key global MVNOs, MNOs, and vendors for targeted networking and deep dives. The three-day agenda tackles everything from Next-Gen MVNO-MNO Partnerships and the impact of AI & Cloud to global strategies in eSIM and IoT. It’s your essential opportunity to meet key players, get an updated view of the trends shaping our industry, and plan for the year ahead. We can’t wait to welcome you!

Will Big Tech Companies Become MVNOs? The telecom is undergoing a quiet but powerful shift. Beyond the race to 5G and the growth of IoT …

MVNO Differentiators: Community and VAS brought Trump Mobile to the Market. As the number of MVNOs increases…

Inside the MVNO World: Lessons from Vienna and Miami. Two major MVNO conferences: MVNOs World in Vienna and MVNO Nation USA in Miami.