Fixed-mobile convergence is transforming how operators deliver connectivity to households. By combining broadband, mobile, devices, and backup internet into one seamless experience, providers can increase ARPU, reduce churn, and improve customer satisfaction. However, achieving true convergence requires unified OSS/BSS platforms rather than separate systems behind bundled offers.
The US B2B MVNO market presents a major untapped opportunity, as small and medium-sized businesses remain underserved by traditional carriers. With new platforms enabling advanced features like SIP integration and network-level control, MVNOs can now deliver tailored, digital-first solutions that meet SMB needs and unlock higher-value, long-term customer relationships.
Launching an MVNO doesn’t end on launch day—it starts there. This article outlines a practical five-step go-to-market framework for MVNO founders in the US, focusing on product definition, channel strategy, market selection, sales execution, and performance analysis. It emphasizes the importance of solving a real customer problem, understanding unit economics, and testing in pilot markets before scaling in a competitive wireless landscape.
Last week, members of the mobile community from across the globe gathered in Alicante, Spain for MVNO Nation Live , a 3-day event packed with expert speakers, debates, networking, a lively exhibit hall, and a global awards ceremony. After a great experience at the US...
Too Many Ads, Too Little Impact: Rethinking MVNO Marketing in 2025Too Many Ads, Too Little Impact: Rethinking MVNO Marketing in 2025. Today, we live in a hyper-digitalized world. The average modern …
8 Obvious and Not-So-Obvious Ways to Reduce Churn as an MVNO. There’s no use trying to fill up a bathtub when the drain is open. Similarly, there’s little use in attempting to acquire large numbers of customers as an MVNO when your churn is out of control.
Establishing a Culture of High Performance as an MVNO. Whether you’ve been an MVNO for ten years or for ten days, if it’s long-term success you’re after, complacency should be your number one enemy.
5 Reasons Why a Great Idea for an MVNO Can Become a Great Big Flop. Even the most promising MVNO idea can falter if it fails to address real customer needs or lacks the right technology and operational efficiency.