Markets Archives

A Year in Review: Top 10 Topics of 2025

by Frankie Spagnolo | Dec 15, 2025 | Markets, MVNO

2025 was a defining year for the global MVNO industry—one marked by headline growth, sharp regional divergence, and uncomfortable truths about execution and regulation. While the market reached an estimated USD 87 billion, high-profile failures such as Thailand’s MVNO collapse exposed how weak enforcement and consolidation can erase entire competitive layers. At the same time, fintech-embedded mobile services, eSIM acceleration, and specialized MVNO models quietly gained momentum. This year-in-review cuts through the noise to examine the ten topics that truly shaped MVNO outcomes in 2025, revealing why success is driven less by market size and more by disciplined execution, enforceable policy, and clear strategic focus.

Managing device identity with global deployments

by Tom Dougherty | Dec 11, 2025 | Markets, Mobile Networks, MVNO

As mobile networks shift toward distributed and cloud-native architectures, maintaining consistent device identity has become a growing challenge. Fixed public IPs once offered simplicity, but they now conflict with modern security models, increase exposure, and limit scalability. Today’s requirement is different: enterprises need stable private IP identities that persist globally, regardless of which gateway or edge location a device attaches to.
Newer mobile core designs decouple IP assignment from individual gateways, enabling devices to keep the same private address while sessions move across regions. This supports low-latency breakout, zero-trust access, and gateway-independent resilience—all without exposing devices to the public internet.

What If Segmentation Disappeared? How AI Is Redefining MVNO Strategy

by Mark Prudhoe | Dec 4, 2025 | Markets, MVNO, Trends

What if the cornerstone of MVNO strategy—market segmentation—suddenly disappeared? Inspired by Marvel’s “What If…?”, this article explores an alternate timeline where Artificial Intelligence redefines the telco universe. We dive into how AI is moving operators beyond static demographics to a “Segment of One,” where every subscriber receives real-time, personalized pricing, context, and support. This shift doesn’t just refine the old model—it obliterates it, making agility, open APIs, and trust the new superpowers. Learn the massive implications for marketing and networks, and get a 90-Day Action Plan for building a flexible, hyper-personalized MVNO stack.

Connecting the campus: Is there a branded mobile opportunity hiding in our lecture halls?

by Damien Hansen | Nov 27, 2025 | Markets, MVNO

The university campuses of Australia and New Zealand are full again. After a pandemic-induced pause the rebound in international student enrolments has been significant and beneath the statistics of returning students lies a massive, under-serviced opportunity in the...

Partnering for prosperity – a digital value fabric

by Seshan Krishnamurti | Nov 20, 2025 | Customer Onboarding, Markets, MVNO

Introduction “If you want to go fast, go alone; if you want to go far, go together,” is an African proverb. It is as applicable to the telecom world today as it is to individuals as a philosophical perspective. The telecom world has grown to where it is from the world...

MVNO Nation Live: A Global Gathering for Mobile Providers

by Casey Zavaleta | Nov 10, 2025 | Markets, MVNO, Trends

Last week, members of the mobile community from across the globe gathered in Alicante, Spain for MVNO Nation Live, a 3-day event packed with expert speakers, debates, networking, a lively exhibit hall, and a global awards ceremony. After a great experience at the US...

How are MVNOs unlocking enterprise value?

by Andreas Franke | Nov 6, 2025 | Markets, MVNO, Wholesale

Fragmentation: The Invisible Wall in Enterprise Telecom A few years ago, I helped a global enterprise to set up mobile connectivity across its markets. Seven countries. Seven providers. Seven dashboards. Seven support teams. Each market had its own billing cycle,...

MVNO Nation Live is here!

by Santiago Gomez Pelaez | Nov 1, 2025 | Markets, MVNO, Trends

This year, MVNO Nation Live is set in the breathtaking, sun-drenched city of Benidorm, nestled right at the foot of the magnificent Puig Campana. Known locally as “La millor terreta del món!” (The best little land in the world), Benidorm’s unique microclimate guarantees over 300 days of sunshine—the perfect setting for this critical global gathering. Beyond the stunning venue, this is the most focused and valuable event of the year for the entire MVNO ecosystem. Unlike the massive, general conferences, MVNO Nation Live brings together the key global MVNOs, MNOs, and vendors for targeted networking and deep dives. The three-day agenda tackles everything from Next-Gen MVNO-MNO Partnerships and the impact of AI & Cloud to global strategies in eSIM and IoT. It’s your essential opportunity to meet key players, get an updated view of the trends shaping our industry, and plan for the year ahead. We can’t wait to welcome you!

Why New Zealand’s branded mobile market is set to go from Xero to a Crowded House virtually overnight

by Damien Hansen | Oct 30, 2025 | Markets, MVNO

New Zealand’s mobile market is about to wake up. With an MVNO market share of just 2.5%, the country is primed for a telco revolution. New enablers have detonated the old barriers to entry, allowing major brands to launch a fully functioning mobile network with zero heavy infrastructure and almost zero upfront cost. This new wholesale architecture changes everything, turning a massive project into a fast, agile loyalty play. Banks, retailers, and supermarkets are perfectly placed, as they already own the trust and customer data. The question isn’t if New Zealand’s biggest brands will launch their own mobile service. It’s when, because their future customers are already waiting for a better deal.

The Return of the Physical Storefront MVNO

by Erik Maag | Oct 20, 2025 | Customer Experience, Markets, MVNO

The Return of the Physical Storefront MVNO. Digital & eSIM activation & AI-powered customer service have set the modern standard for MVNO differentiation. Digital only & efficiency has taken priority over in-person service.