Casey Zavaleta, Author at MVNO Index

5 Steps to a Successful Go-to-Market Strategy

by Casey Zavaleta | Jan 26, 2026 | Markets, MVNO

Launching an MVNO doesn’t end on launch day—it starts there. This article outlines a practical five-step go-to-market framework for MVNO founders in the US, focusing on product definition, channel strategy, market selection, sales execution, and performance analysis. It emphasizes the importance of solving a real customer problem, understanding unit economics, and testing in pilot markets before scaling in a competitive wireless landscape.

MVNO Nation Live: A Global Gathering for Mobile Providers

by Casey Zavaleta | Nov 10, 2025 | Markets, MVNO, Trends

Last week, members of the mobile community from across the globe gathered in Alicante, Spain for MVNO Nation Live, a 3-day event packed with expert speakers, debates, networking, a lively exhibit hall, and a global awards ceremony. After a great experience at the US...

Too Many Ads, Too Little Impact: Rethinking MVNO Marketing in 2025

by Casey Zavaleta | Jul 14, 2025 | MVNO, Trends

Too Many Ads, Too Little Impact: Rethinking MVNO Marketing in 2025Too Many Ads, Too Little Impact: Rethinking MVNO Marketing in 2025. Today, we live in a hyper-digitalized world. The average modern …

8 Obvious and Not-So-Obvious Ways to Reduce Churn as an MVNO

by Casey Zavaleta | May 12, 2025 | Customer Experience, MVNO

8 Obvious and Not-So-Obvious Ways to Reduce Churn as an MVNO. There’s no use trying to fill up a bathtub when the drain is open. Similarly, there’s little use in attempting to acquire large numbers of customers as an MVNO when your churn is out of control.

Establishing a Culture of High Performance as an MVNO

by Casey Zavaleta | Feb 3, 2025 | MVNO

Establishing a Culture of High Performance as an MVNO. Whether you’ve been an MVNO for ten years or for ten days, if it’s long-term success you’re after, complacency should be your number one enemy.

5 Reasons Why a Great Idea for an MVNO Can Become a Great Big Flop

by Casey Zavaleta | Dec 9, 2024 | MVNO

5 Reasons Why a Great Idea for an MVNO Can Become a Great Big Flop. Even the most promising MVNO idea can falter if it fails to address real customer needs or lacks the right technology and operational efficiency.

5 Steps to a Successful Go-to-Market Strategy

MVNO Nation Live: A Global Gathering for Mobile Providers

Too Many Ads, Too Little Impact: Rethinking MVNO Marketing in 2025

8 Obvious and Not-So-Obvious Ways to Reduce Churn as an MVNO

Establishing a Culture of High Performance as an MVNO

5 Reasons Why a Great Idea for an MVNO Can Become a Great Big Flop

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