In 1990, most marketing in telecommunications was done in-person, in-print, and in-store; the strongest brands had the strongest physical presence in the world. Over the next decade or so, the internet began to gain popularity, and the pendulum began a slow and steady...
There’s no use trying to fill up a bathtub when the drain is open. Similarly, there’s little use in attempting to acquire large numbers of customers as an MVNO when your churn is out of control. So, let’s review some obvious and less obvious ways that an MVNO can go...
Whether you’ve been an MVNO for ten years or for ten days, if it’s long-term success you’re after, complacency should be your number one enemy. What does complacency look like for an MVNO? It looks like retail plans that haven’t changed in a few years, the use of...
If every great idea made the amount of money it could be worth, I’d have a lot of very rich friends. (But, in fact, I do not.) As Edison suggested when he said, “Genius is 1% inspiration and 99% perspiration,” many factors stand between a great idea and a great...
