Travel eSIMs have rapidly evolved from a niche workaround into a mainstream travel essential across Europe, reshaping how connectivity is bought, activated, and experienced on the move. What’s driving adoption is not just lower roaming costs, but a fundamentally better journey: instant activation, predictable pricing, and seamless integration into travel apps and platforms. For MVNOs, MNOs, fintechs, and travel brands, this shift signals a deeper transformation—roaming is no longer a backend wholesale construct, but a digital product designed around trips, trust, and tap-to-connect experiences.
Is the video the best channel for MVNOs?
MVNOs are exploring video to capture attention, but research shows personal interaction and word-of-mouth remain the most effective ways to engage users. Creative digital content paired with authentic human connection drives community trust and long-term loyalty.
Decision deadlock – don’t let it derail your operational ambitions
Decision deadlock is quietly undermining operational ambition across the telecom and technology landscape. Caught between sweating legacy voice and data stacks, investing in AI, or doubling down on human capital, many organisations delay the very choices that define their future. But in a market moving at machine speed, indecision is not caution—it is a decision to fall behind.
This piece challenges the myth of incremental safety and optimisation theatre, arguing instead for deliberate, component-level transformation. By adopting fit-for-purpose platforms designed for intelligence, automation, and learning, leaders can shorten the distance between insight and action. The autonomous era has already arrived; the real question is whether organisations choose to lead it or remain anchored to systems that no longer serve them.
A Year in Review: Top 10 Topics of 2025
2025 was a defining year for the global MVNO industry—one marked by headline growth, sharp regional divergence, and uncomfortable truths about execution and regulation. While the market reached an estimated USD 87 billion, high-profile failures such as Thailand’s MVNO collapse exposed how weak enforcement and consolidation can erase entire competitive layers. At the same time, fintech-embedded mobile services, eSIM acceleration, and specialized MVNO models quietly gained momentum. This year-in-review cuts through the noise to examine the ten topics that truly shaped MVNO outcomes in 2025, revealing why success is driven less by market size and more by disciplined execution, enforceable policy, and clear strategic focus.
Managing device identity with global deployments
As mobile networks shift toward distributed and cloud-native architectures, maintaining consistent device identity has become a growing challenge. Fixed public IPs once offered simplicity, but they now conflict with modern security models, increase exposure, and limit scalability. Today’s requirement is different: enterprises need stable private IP identities that persist globally, regardless of which gateway or edge location a device attaches to.
Newer mobile core designs decouple IP assignment from individual gateways, enabling devices to keep the same private address while sessions move across regions. This supports low-latency breakout, zero-trust access, and gateway-independent resilience—all without exposing devices to the public internet.
What If Segmentation Disappeared? How AI Is Redefining MVNO Strategy
What if the cornerstone of MVNO strategy—market segmentation—suddenly disappeared? Inspired by Marvel’s “What If…?”, this article explores an alternate timeline where Artificial Intelligence redefines the telco universe. We dive into how AI is moving operators beyond static demographics to a “Segment of One,” where every subscriber receives real-time, personalized pricing, context, and support. This shift doesn’t just refine the old model—it obliterates it, making agility, open APIs, and trust the new superpowers. Learn the massive implications for marketing and networks, and get a 90-Day Action Plan for building a flexible, hyper-personalized MVNO stack.
Connecting the campus: Is there a branded mobile opportunity hiding in our lecture halls?
The university campuses of Australia and New Zealand are full again. After a pandemic-induced pause the rebound in international student enrolments has been significant and beneath the statistics of returning students lies a massive, under-serviced opportunity in the...
Partnering for prosperity – a digital value fabric
Introduction “If you want to go fast, go alone; if you want to go far, go together,” is an African proverb. It is as applicable to the telecom world today as it is to individuals as a philosophical perspective. The telecom world has grown to where it is from the world...
MVNO Nation Live: A Global Gathering for Mobile Providers
Last week, members of the mobile community from across the globe gathered in Alicante, Spain for MVNO Nation Live, a 3-day event packed with expert speakers, debates, networking, a lively exhibit hall, and a global awards ceremony. After a great experience at the US...
How are MVNOs unlocking enterprise value?
Fragmentation: The Invisible Wall in Enterprise Telecom A few years ago, I helped a global enterprise to set up mobile connectivity across its markets. Seven countries. Seven providers. Seven dashboards. Seven support teams. Each market had its own billing cycle,...
