As AI assistants and large language models reshape how consumers search, compare, and purchase products, the traditional telco “plan grid” is starting to look outdated. Instead of browsing static tiles filled with gigabytes and inclusions, users are increasingly asking for personalised recommendations delivered in a single conversational response. Other industries—from streaming platforms to digital-first consumer brands—have already mastered attention, relevance, and creative variation at scale. Telecommunications, however, continues to rely on catalogue-style presentation in a world moving toward intelligent curation. For MVNOs in particular, this shift represents a timely opportunity: to design simpler, more adaptable offers that can be surfaced dynamically within AI-driven conversations. In a market where attention is scarce and recommendations replace comparison tables, relevance—not range—will define the next competitive edge.
Connecting the campus: Is there a branded mobile opportunity hiding in our lecture halls?
The university campuses of Australia and New Zealand are full again. After a pandemic-induced pause the rebound in international student enrolments has been significant and beneath the statistics of returning students lies a massive, under-serviced opportunity in the...
Why New Zealand’s branded mobile market is set to go from Xero to a Crowded House virtually overnight
New Zealand’s mobile market is about to wake up. With an MVNO market share of just 2.5%, the country is primed for a telco revolution. New enablers have detonated the old barriers to entry, allowing major brands to launch a fully functioning mobile network with zero heavy infrastructure and almost zero upfront cost. This new wholesale architecture changes everything, turning a massive project into a fast, agile loyalty play. Banks, retailers, and supermarkets are perfectly placed, as they already own the trust and customer data. The question isn’t if New Zealand’s biggest brands will launch their own mobile service. It’s when, because their future customers are already waiting for a better deal.
Navigating Australia’s tighter telecom regulations in 2025
Navigating Australia’s tighter telecom regulations in 2025. The Australian MVNO sector is thriving with market share on the rise but …
Putting MVNO own goals behind to capture old audiences in a new way
Putting MVNO own goals behind to capture old audiences in a new way. Sporting franchises themselves as the perfect MVNO opportunity …
Saying yes to the home grown agent and AI combo is putting MVNO’s ahead of the telco pack.
Saying yes to the home grown agent and AI combo is putting MVNO’s ahead of the telco pack
The Great Data Dump Distraction and the real opportunity for customer-centric brands
The Great Data Dump Distraction and the real opportunity for customer-centric brands. If there is one thing the telco industry has mastered, it is the art of perception.
Embedded connectivity and the future of Customer Loyalty
Embedded connectivity and the future of customer Loyalty. Branded mobile services are revolutionizing customer loyalty. By seamlessly integrating with loyalty programs and offering personalized rewards, these services turn everyday mobile interactions into opportunities for deeper engagement and value creation.
To connectivity and beyond: how telco can boost streamings bottom line
Damien Hansen argues now is the time to convert the remaining free-to-air television viewers into paying mobile customers. For network-owned streaming services, it’s about increasing wallet share and customer loyalty with a branded mobile and broadband offering.
Why industry jargon is out and loyalty is in when it comes to talking telco
Why industry jargon is out and loyalty is in when it comes to talking telco? In the realm of telecommunications, traditional jargon is losing its appeal. As consumers seek deeper connections with brands, loyalty programs are emerging as a powerful tool…
