The agreement marks another growth milestone for SourseAI. It expands the company’s international customer portfolio beyond its established footprint in the telco MVNO market and strengthens collaboration with telecommunications operators seeking more commercially focused AI capabilities.
Many operators are becoming more selective about where AI can deliver real value, prioritising decision intelligence platforms that improve customer value management, retention, forecasting and allows tangible commercial decision-making.
Built specifically for the telecommunications, entertainment and utilities sectors, SourseAI helps brands transform complex operational and customer data into actionable intelligence. The platform gives leadership teams and CMOs greater confidence in customer, marketing and commercial decisions.
The partnership with 2degrees reflects a wider shift across the telecommunications industry. Operators are increasingly looking for specialist telecommunications expertise combined with cost effective solutions that give confidence around measurable business impact, rather than generic AI platforms.
Tanya Hyams-Young, CEO of SourseAI, said the agreement represents an important step in the company’s international growth strategy and continued expansion into operator partnerships.
“This partnership is significant for us because it demonstrates how operators are becoming more focused on specialist decision intelligence capabilities that are purpose-built for telecommunications,” said Hyams-Young.
“The industry has moved beyond simply wanting AI. Operators now want meaningful intelligence, greater certainty around decision-making and the ability to execute at pace.
“SourseAI was originally built for telecommunications providers because of the unique commercial and customer challenges this industry faces. Partnering with 2degrees is an important validation point as we continue building our international operator portfolio.
“We’re also deliberate about the organisations we choose to work with. Strong partnerships should be built on aligned values, compatible expertise as well as commercial ambition. 2degrees’ focus on customer outcomes, innovation and ESG made them a natural fit for us.”
Anna Gavin, GM CVM and Insights at 2degrees, said, “We choose partners that understand our business and can deliver real business value. SourseAI stood out because of its specialist focus – both telco, utilities and in the predictive analytics domain.
SourseAI has built a strong reputation within the telco sector in Australia and abroad. The company is now increasingly working with operators, utilities and media brands looking to strengthen customer value management and improve commercial performance through more intelligent use of data and AI-driven intelligence.
The partnership also reflects the growing role of CMOs and executive leadership teams in shaping AI investment strategies. Increasingly, brands are focusing on measurable customer and business outcomes rather than experimentation alone.