The challenge
Wecom was growing rapidly but hitting friction points in customer acquisition and order fulfillment. They needed a checkout experience that could scale with them. Manual dispatch workflows were bottlenecking growth, and they lacked visibility into which campaigns were driving customers.
The solution
Customer experience
gaiia implemented a custom checkout UI with vertical plan tiles that improved clarity and conversion. Enhanced branding customization better matched Wecom’s identity, while increased visibility of add-ons (voice, extenders) drove higher average order value. These changes delivered measurable improvements in conversion rates.
gaiia’s Vetro integration brought real-time serviceability into the checkout experience, letting customers confirm availability instantly. This eliminated manual verification steps entirely, creating a transparent, seamless order flow.
From checkout to field service
By letting customers schedule installations in checkout based on live field service availability, gaiia created a seamless experience that bypassed manual dispatch. The result: 80%+ of new orders required zero intervention and flowed directly to field technicians. This freed Wecom’s operations team to focus on growth initiatives instead of order processing. With predictable, scalable operations in place, checkout transformed from a constraint into their growth engine, enabling confident campaign scaling.
Marketing intelligence
Promo code tracking provided real attribution on campaigns, enabling Wecom to tie new subscriber acquisition back to specific initiatives, ads, and campaigns. Strong promo code usage across campaigns enabled data-driven marketing decisions, a repeatable growth playbook, and smarter budget allocation. Bundle capabilities further supported campaign flexibility.
The results
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Subscriber base grew 8x in 15 months
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80%+ zero-touch orders enabled predictable, scalable operations
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Customer acquisition cost fell sharply as the digital funnel gaiia’s checkout anchored replaced the outsourced, out-of-state go-to-market
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Marketing campaigns now have measurable ROI through promo code attribution
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Customer experience improvements reflected in conversion and retention metrics
Monthly checkout volume grew roughly 6x, yet the vast majority of orders required zero technician intervention, proving the checkout platform scaled without adding operational overhead. – Scott Davis, Chief Revenue Officer, Wecom
The takeaway
Wecom’s growth wasn’t just about acquiring more customers, it was about building a scalable, integrated system where checkout and marketing tools worked together. By prioritizing customer experience, automating fulfillment, and enabling data-driven marketing, Wecom transformed their checkout from a transaction point into a growth engine.
That system is built for scale: as the largest BEAD award winner in Arizona, Wecom is building fiber across eight counties statewide. The checkout platform is engineered to convert that footprint into subscribers without adding operational overhead.