What if the cornerstone of MVNO strategy—market segmentation—suddenly disappeared? Inspired by Marvel’s “What If…?”, this article explores an alternate timeline where Artificial Intelligence redefines the telco universe. We dive into how AI is moving operators beyond static demographics to a “Segment of One,” where every subscriber receives real-time, personalized pricing, context, and support. This shift doesn’t just refine the old model—it obliterates it, making agility, open APIs, and trust the new superpowers. Learn the massive implications for marketing and networks, and get a 90-Day Action Plan for building a flexible, hyper-personalized MVNO stack.
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