Choosing the right SIM goes far beyond size and price. Consumer, industrial, automotive, eSIM, iSIM, and multi-IMSI solutions each serve different requirements. This guide explains how businesses can select the right SIM based on environment, lifecycle, network availability, remote provisioning, security, and connectivity management.
Why Mobile Direct International Calling Still Matters in the Age of WhatsApp
WhatsApp and other messaging apps have transformed global communication, but they have not eliminated the need for traditional international calling. From unreliable internet connections to businesses and people without app access, direct mobile calling can still offer consumers a simple, dependable way to stay connected worldwide.
Churn, worst MVNO enemy!
MVNOs may not control the radio network, but they can gain valuable insights into their customers’ actual mobile experience. By using device-side telemetry to observe, understand, predict, decide, act and learn, operators can proactively identify service issues, improve customer support, reduce churn and strengthen customer satisfaction.
From discount to differentiation: the rise of brand-affinity MVNOs
Brand-affinity MVNOs are reshaping the market by using existing customer loyalty, communities, and digital ecosystems to compete beyond price. From fintechs and retailers to sports brands and creators, these companies are using TaaS platforms and eSIM to launch mobile services, strengthen customer relationships, increase ARPU, and reduce churn.
eSIM Orchestration: Does SGP.32 shift the role of the MVNO?
2026 brings the first fully-compliant SGP.32 eSIM IoT deployments, handing profile control to the eIM and onboard IPA rather than the MNO. IoT MVNOs are positioning as ‘eSIM orchestrators’, layering policy logic across RSP and Connectivity Management Platforms. But migration costs, multi-vendor interoperability gaps and non-portable orchestration logic mean an open ecosystem isn’t guaranteed.
Why limit ourselves to “M”
MVNOs can go beyond mobile connectivity by becoming Converged Service Providers, combining mobile, fixed, satellite, and digital services behind a unified customer experience. This article explores how network orchestration, managed services, and industry-specific propositions can help MVNOs reach higher-value enterprise customers and build more sustainable revenue streams.
Breaking the Mass-Market Telecom B2B Illusion
Telecom operators are sitting on major 5G SA and edge investments, yet traditional B2B models often fail to unlock the value of industrial markets. This article explores why heavy enterprise requires a different approach, combining a ring-fenced industrial SBU, ecosystem partnerships, and outcome-based commercial models.
Moving up the MVNO maturity curve
Moving from Light to Full MVNO is not simply a technology upgrade. As an MVNO grows, limited control can constrain product development, margins, B2B services, and IoT opportunities. This article explores when greater network autonomy makes sense, how to assess readiness, and how to manage the migration without disrupting customers.
Why is Telecom Marketing missing My generation?
A young MVNO professional asks why telecom marketing still relies on channels that fail to engage younger consumers. As Gen Z and Millennials spend more time on social media than traditional advertising, operators should reconsider whether their marketing investments align with how today’s customers discover and remember brands.
Fixed-mobile convergence, the long-forgotten one?
As MVNO margins tighten and customer churn increases, fixed-mobile convergence is re-emerging as a key growth strategy. By combining mobile with fibre or Fixed Wireless Access (FWA), operators can strengthen customer loyalty, improve profitability, and build more sustainable business models beyond standalone mobile services.








