5 Steps to a Successful Go-to-Market Strategy

Launching an MVNO doesn’t end on launch day—it starts there. This article outlines a practical five-step go-to-market framework for MVNO founders in the US, focusing on product definition, channel strategy, market selection, sales execution, and performance analysis. It emphasizes the importance of solving a real customer problem, understanding unit economics, and testing in pilot markets before scaling in a competitive wireless landscape.

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MVNOs’ Route to Bridging the AI Chasm

As MVNOs move into 2026, the challenge is no longer experimenting with AI, but turning pilots into measurable business results. This article explains how MVNO leaders can bridge the AI execution gap by embedding intelligence directly into workflows, standardizing data foundations, and building learning loops that translate models into real financial impact.

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Decision deadlock – don’t let it derail your operational ambitions

Decision deadlock is quietly undermining operational ambition across the telecom and technology landscape. Caught between sweating legacy voice and data stacks, investing in AI, or doubling down on human capital, many organisations delay the very choices that define their future. But in a market moving at machine speed, indecision is not caution—it is a decision to fall behind.
This piece challenges the myth of incremental safety and optimisation theatre, arguing instead for deliberate, component-level transformation. By adopting fit-for-purpose platforms designed for intelligence, automation, and learning, leaders can shorten the distance between insight and action. The autonomous era has already arrived; the real question is whether organisations choose to lead it or remain anchored to systems that no longer serve them.

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A Year in Review: Top 10 Topics of 2025

2025 was a defining year for the global MVNO industry—one marked by headline growth, sharp regional divergence, and uncomfortable truths about execution and regulation. While the market reached an estimated USD 87 billion, high-profile failures such as Thailand’s MVNO collapse exposed how weak enforcement and consolidation can erase entire competitive layers. At the same time, fintech-embedded mobile services, eSIM acceleration, and specialized MVNO models quietly gained momentum. This year-in-review cuts through the noise to examine the ten topics that truly shaped MVNO outcomes in 2025, revealing why success is driven less by market size and more by disciplined execution, enforceable policy, and clear strategic focus.

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Managing device identity with global deployments

As mobile networks shift toward distributed and cloud-native architectures, maintaining consistent device identity has become a growing challenge. Fixed public IPs once offered simplicity, but they now conflict with modern security models, increase exposure, and limit scalability. Today’s requirement is different: enterprises need stable private IP identities that persist globally, regardless of which gateway or edge location a device attaches to.
Newer mobile core designs decouple IP assignment from individual gateways, enabling devices to keep the same private address while sessions move across regions. This supports low-latency breakout, zero-trust access, and gateway-independent resilience—all without exposing devices to the public internet.

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