Fort-de-France, November 5th, 2025 — Wizzee, the 100% digital mobile brand powered by Digicel, has reached a major milestone in the French Caribbean, recording 30% of new activations via eSIM within just two months of launch of its e-SIM customer onboarding — double the company’s initial forecast.
Telecom service providers will have to make a choice soon, to innovate or to stagnate, under the increasing pressure created by a new breed of Mobile Virtual Network Operators (MVNOs), Digital Brands, the unforgiving push for personalised digital-first customer experiences.
The world’s first MVNO, Virgin Mobile UK, launched in 1999. Over the following two decades the number of MVNOs exploded to nearly 2,000 by 2022. With the introduction of 5G networks, the explosion of AI and platforms that support machine learning and IoT integration, the sky’s the limit for the attractive tailored services that MVNOs can build on.